Brand protection is more than just a buzzword; it’s a necessity. You can be a startup just trying to find your footing in a competitive market, or you could be a multi-million dollar company which already has hundreds of employees under your roof. While needs may vary depending on what your company specializes in and…
You’ve launched a new company. It’s got a beautiful new website, a fresh new logo, stunning SEO copy, and thieves eyeing your every move. Wait, what was that last one? Yes, all brands are at risk constantly from everything from outright thieves who rip your copy off of your web pages to competitors who create…
As the global market continues to expand, and e-trade and e-commerce overshadow our traditional brick and mortar businesses, companies and corporations need to rethink and retool their compliance posture. Intellectual property theft, especially from source and manufacturing countries such as China, Russia and India, have increased exponentially over the past 5 to 10 years. This…
If you were going to hire a plumber, would you go for someone who read a plumbing manual a few years ago or someone who has years of experience in the field? What about going to a restaurant – would you be satisfied if your cook has made breakfast for his family a few times…
Does the name ‘Amy’s Baking Company’ ring a bell? If you were anywhere on the internet or picked up a newspaper in 2014, you’ll remember the public backlash against a very poorly handled bout of bad publicity. The restaurant appeared on Gordon Ramsay’s television show ‘Kitchen Nightmares’ that year, and they were portrayed as less…
To most, it means protecting the product line; typically, from copyright and trademark infringement to safeguarding patents. At Summit-Tek we believe brand protection begins with the people behind the product or service. Hiring like-minded people with similar goals and aspirations builds confidence. Experience has taught us that as a company grows, the brand becomes more…